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KFH considers leaving Rightmove as it trials Zoopla at selected branches

63-branch London agency says it will spend next 12 months comparing the two portals' performance before making a decision on which to pick.

Nigel Lewis

Kinleigh Folkard & Hayward (KFH), one of London’s most high profile and largest estate agencies, has decided to trial returning to Zoopla with ten of its 62 branches.

The experiment will last for 12 months and include sales and rental properties uploaded from its Fulham, Bayswater, Clerkenwell, Earls Court, Chelsea, Holland Park, Marylebone, South Kensington, St John’s Wood and Brook Green branches.

In its statement on the deal, KFH has hinted that it may be considering de-listing from Rightmove, saying that it will be monitoring Zoopla’s performance closely and comparing to the UK’s No.1 portal’s performance. KFH also lists OnTheMarket and was one of the early backers of the then mutually-owned portal.

KFH’s decision to relist partially with Zoopla makes it the fourth high-profile agency to re-join the portal in recent months including Carter Jonas, Strutt & Parker and Humberts.

For historic reasons Zoopla is in many areas of London the most dominant portal compared to its competitors OTM and Rightmove, particularly in lettings.

For example, it lists 45,000 rental properties within the capital compared to Rightmove’s 43,000.

paul masters kfh“In recent months we have been keeping a close eye on the portal landscape and have been impressed with the offering from Zoopla, and are attracted by the value for money and property market insights the business offers,” says Paul Masters, Group Operations Director at KFH (left).

Charlie Bryant, Zoopla’s MD, says: “Since de-listing [from the stock market], our long-term approach has allowed us to refocus all efforts on delivering an exceptional offering to clients.

“We believe that in London particularly we are the only choice for agents, representing the best value for money and offering agents real returns for their businesses.”

April 5, 2019

One comment

  1. Go Zoopla & OTM !!! I wonder if this is the beginning of the re-evaluation of the perception that we can’t live without Rightmove. Value for money, that’s what it’s all about. I would argue that more and more agents, mainly the small independents at present (me very much included),but hopefully more of the big ones too in time, will be re-evaluating the whole Rightmove thing. Think where you could re-direct the savings – social media coverage, upgrading the features on the other sites perhaps. This is really encouraging news and I hope Zoopla win the day on this one. At the end of the day, I wonder how much of the decision will be based on true portal performance and how much is actually down to the extremely high membership costs imposed by RM and the savings that could be made. I will shortly be listing with Zoopla and OTM exclusively and I really think there could be life after Rightmove. Discuss?? Up to you…..have a lovely weekend.

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