Kinleigh Folkard & Hayward (KFH), one of London’s most high profile and largest estate agencies, has decided to trial returning to Zoopla with ten of its 62 branches.
The experiment will last for 12 months and include sales and rental properties uploaded from its Fulham, Bayswater, Clerkenwell, Earls Court, Chelsea, Holland Park, Marylebone, South Kensington, St John’s Wood and Brook Green branches.
In its statement on the deal, KFH has hinted that it may be considering de-listing from Rightmove, saying that it will be monitoring Zoopla’s performance closely and comparing to the UK’s No.1 portal’s performance. KFH also lists OnTheMarket and was one of the early backers of the then mutually-owned portal.
KFH’s decision to relist partially with Zoopla makes it the fourth high-profile agency to re-join the portal in recent months including Carter Jonas, Strutt & Parker and Humberts.
For historic reasons Zoopla is in many areas of London the most dominant portal compared to its competitors OTM and Rightmove, particularly in lettings.
For example, it lists 45,000 rental properties within the capital compared to Rightmove’s 43,000.
“In recent months we have been keeping a close eye on the portal landscape and have been impressed with the offering from Zoopla, and are attracted by the value for money and property market insights the business offers,” says Paul Masters, Group Operations Director at KFH (left).
Charlie Bryant, Zoopla’s MD, says: “Since de-listing [from the stock market], our long-term approach has allowed us to refocus all efforts on delivering an exceptional offering to clients.
“We believe that in London particularly we are the only choice for agents, representing the best value for money and offering agents real returns for their businesses.”