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‘Home hunters want simplicity when house hunting, not complexity’

Claim is made by co-founder of fledgling property search app MoveStreets as he challenges Boomin's multi-faceted online offering.

Nigel Lewis

kamani house hunting

A ‘challenger portal’ smartphone app launched by a member of the BooHoo fashion label in August says it now has nearly 100 agents on board and 15,000 properties in Manchester and London.

Its 31-year-old co-founder, who is a member of the billionaire Kamani fashion and property business family, says his app is gaining traction as consumers and agents seek out simplicity not complexity in property search and listings.

Adam Kamani (pictured) who is developing the app with is wife Charlotte, says they are in competition with both the traditional and challenger portals like Boomin.

Kamani claims their app is an antidote to the increasing complexity being offered within the property portal sector, and claim their app is a ‘fun and easy way’ for home hunters to find properties.

Using technology very similar to the Tinder dating app users swipe left or right on listings and are served up properties based on their location.

Swipe right

Swiping left rejects un-liked properties while swiping right contacts the listing agent to arrange a viewing.

Kamani tells The Negotiator: “We’ve taken on board the demand for a more simplistic, quick and effective way of searching for your home by using the latest AI technology to support.

“Using this technology we now have the ability to populate a targeted list of properties based on the individuals wants and needs.”

Kamani says the app now has 18,000 followers on social media and thousands of downloads on Google Play and App0le AppStore markets, with plans to expand outside London and Manchester next year.

“By offering all estate agencies the opportunity to join the platform free for the first 12 months and then competitively priced thereafter shows we are here to support agents and not take advantage,” says Kamani.

December 15, 2020

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