Marketing
News covering the marketing of residential property, lead generation, buying and selling and business development.
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Zoopla reveals new features to promote estate agencies
New carousel and upgraded consumer search abilities will give estate agencies and their properties a higher visibility on the portal.
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ASA singles out estate agency’s ad for ‘objectifying men’
As part of International Men’s Day the ASA has highlighted Lewis Oliver Estates’ banned "WOW! WHAT A PACKAGE" ad campaign for its inappropriate depiction of masculinity.
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Slow conveyancing and rising fall-throughs ‘driving auction adoption’
So says Bamboo auctions as its signs up its latest big estate agency, 15-branch Home Counties firm Michael Graham.
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Zoopla launches ‘first of a kind’ local ads featuring agents
Initially in the North West and West Midlands, ads will appear promoting two named local estate agents and their businessess, with other areas to follow next year.
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Four million people have ‘claimed’ their home on Zoopla, says boss
The portal's COO Rich Hayes says Zoopla is on track to hit four million claimed homes during 2024 which is a 25% increase on last year.
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New service ‘to topple Rightmove and estate agents in one go’
Jersey-based duo behind Hiizzy.com say their platform will enable vendors to sell their homes without the need for agents or portals, all for £395.
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OnTheMarket to be given new name, US owner reveals
Co-Star Founder and CEO Andy Florance says OTM, which his company bought last year for £100 million, could be called 'Homes.com' and might sponsor new Man Utd stadium.
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Most OnTheMarket agents ‘not seeing rise in leads’ since US takeover
A poll by the Federation of Indpendent Agents found that just 18% had seen their leads from the portal increase this year.
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Rightmove to attract more takeover offers, City analysts predict
AJ Bell analyst says REA Group's failed bids to buy Rightmove will have alerted other investors with "deeper pockets" to the potential value of making offers for the UK's largest portal.
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Rightmove share price flies high after takeover attempt
But leading commentator wonders whether agents will pay a high price for REA Group's failed attempt to buy the portal.
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