Marketing
News covering the marketing of residential property, lead generation, buying and selling and business development.
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Agents star with reality TV celebrity in new Rightmove ads
Local agents have jumped in front of the camera to produce a Rightmove TV ad with Sunderland lass Charlotte Crosby to sell her home city.
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Grumpy marketing idea gives estate agency a very merry Christmas!
North London agency Legacy Property Consultants put the Grinch front and centre of a new festive marketing push.
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Rightmove to dive into marketing blitz on Xmas day
Portal says new ads, which are part of its ongoing 'believe it' themed marketing will air while most agents are recovering from Xmas lunch.
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Rightmove changes ‘misleading’ valuation ad after agent complaint
The Advertising Standards Authority resolved the issue informally with the portal after receiving a complaint than an advert for free valuations was misleading.
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Zoopla fights back after OTM claims to be No.2 portal
OnTheMarket (OTM) says its most recent monthly traffic for September shows it has overtaken Zoopla, which has fought back with its own claims.
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Estate agency’s micro-flat marketing slammed online
A tiny studio flat in Brighton is being marketed for £160,000 and advertised as being close to schools, although there is no space for children.
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‘Thousands of agents’ not complying with material info rules
More than 130,000 homes are currently advertised without the required material information, according to proptech firm Moverly.
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Zoopla reveals new features to promote estate agencies
New carousel and upgraded consumer search abilities will give estate agencies and their properties a higher visibility on the portal.
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ASA singles out estate agency’s ad for ‘objectifying men’
As part of International Men’s Day the ASA has highlighted Lewis Oliver Estates’ banned "WOW! WHAT A PACKAGE" ad campaign for its inappropriate depiction of masculinity.
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Slow conveyancing and rising fall-throughs ‘driving auction adoption’
So says Bamboo auctions as its signs up its latest big estate agency, 15-branch Home Counties firm Michael Graham.
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