Marketing
News covering the marketing of residential property, lead generation, buying and selling and business development.
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Zoopla fights back after OTM claims to be No.2 portal
OnTheMarket (OTM) says its most recent monthly traffic for September shows it has overtaken Zoopla, which has fought back with its own claims.
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Estate agency’s micro-flat marketing slammed online
A tiny studio flat in Brighton is being marketed for £160,000 and advertised as being close to schools, although there is no space for children.
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‘Thousands of agents’ not complying with material info rules
More than 130,000 homes are currently advertised without the required material information, according to proptech firm Moverly.
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Zoopla reveals new features to promote estate agencies
New carousel and upgraded consumer search abilities will give estate agencies and their properties a higher visibility on the portal.
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ASA singles out estate agency’s ad for ‘objectifying men’
As part of International Men’s Day the ASA has highlighted Lewis Oliver Estates’ banned "WOW! WHAT A PACKAGE" ad campaign for its inappropriate depiction of masculinity.
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Slow conveyancing and rising fall-throughs ‘driving auction adoption’
So says Bamboo auctions as its signs up its latest big estate agency, 15-branch Home Counties firm Michael Graham.
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Zoopla launches ‘first of a kind’ local ads featuring agents
Initially in the North West and West Midlands, ads will appear promoting two named local estate agents and their businessess, with other areas to follow next year.
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Four million people have ‘claimed’ their home on Zoopla, says boss
The portal's COO Rich Hayes says Zoopla is on track to hit four million claimed homes during 2024 which is a 25% increase on last year.
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New service ‘to topple Rightmove and estate agents in one go’
Jersey-based duo behind Hiizzy.com say their platform will enable vendors to sell their homes without the need for agents or portals, all for £395.
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OnTheMarket to be given new name, US owner reveals
Co-Star Founder and CEO Andy Florance says OTM, which his company bought last year for £100 million, could be called 'Homes.com' and might sponsor new Man Utd stadium.
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