Marketing
News covering the marketing of residential property, lead generation, buying and selling and business development.
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OpenRent removes Rightmove as ‘marketing option’ for landlords
Several days ago OpenRent quietly withdrew from Rightmove which, one expert says, shows the portal's tolerance for such 'cheap deals' is coming to an end.
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‘Complacent’ Rightmove has thrown in towel claims proptech boss
Michael Nettleton, founder of CRM platform Agent Response, says the portal is wrong to return £100 million to shareholders, and should invest in innovation instead.
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Rightmove reveals revenue up 7% and £3m spent on Coadjute
Portal reveals higher revenue from individual agents despite admitting its been difficult times for many sales agents, and says Coadjute investment is for the long haul.
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Estate agent calls in police after ten for sale boards stolen
Ewemove franchise holder Brian Marsh has told officers that he suspects a rival estate agency is behind the thefts.
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OnTheMarket has overtaken Zoopla says leads management platform
Agent Response claims its data shows Rightmove is best for 'engaged users' with OTM next and Zoopla third.
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Is it fair? Estate agency ‘told off’ over material information mistake
Fine & Country mis-labelled one of its Rightmove listings - but was it really worth the Advertising Standards Authority spending time and resources after such a minor complaints?
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‘Only trust sales leads that have a seven-day life’, says US agency guru
US real estate mentor Fred Wilson says UK agents should remember that change is the key driver in real estate sales – not the economy, but change in the economy.
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BLOG: Digital ‘eco-system’ is future of lead generation says agency chief
Richard Combellack says an integrated approach to lead generation needs to be both streamlined and efficient from initial contact to final conversion.
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Portal wars hot up as Zoopla goes on marketing splurge
The portal will have increased its marketing spend by 41% by the year end and this latest push will run alongside its eight-week national marketing campaign which is running until the end of June.
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Estate agency agrees to drop ‘5-star’ claim after complaint
NEXA Properties stopped claiming it had more 5-star reviews than any other agent, after a complaint to the Advertising Standards Authority.
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