Marketing
News covering the marketing of residential property, lead generation, buying and selling and business development.
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BLOG: How we avoid ‘funnel failure’ and connect with new landlords online
Ali Durrant says online funnels are becoming ever more talked about in the property market but getting it right is crucial to success.
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‘Agents will rue the day they cashed in their OTM chips’
OTM founder Trevor Abrahmsohn says the hope that the portal would help crack the Rightmove/Zoopla duopoly have faded with its sale to CoStar.
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OnTheMarket shareholders vote through CoStar sale
Over 90% of shareholders including many agents vote to accept the US firm's £1.10p per share offer.
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City activist fails in last-minute attempt to stop OTM sale
Brett Stone, who has been critical of the way the portal is being sold to CoStar, will not get another chance to disrupt the takeover.
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Foxtons reveals branch makeover with digital appeal
The London agent is in the process of redesigning the concept of the estate agency front window and the role it plays on the high streets.
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‘Bespoke’ agent e-bikes arrive in Oxford
Strutt & Parker is piloting electric bikes for agents to use on appointments across Oxford.
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BLOG: Hello? This is why the mobile phone is future of estate agency
Starberry Co-Founder Ben Sellers agents with a mobile-friendly approach to digital marketing can tap into a vast pool of potential clients.
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OnTheMarket sale deal moves forward despite criticisms
Details of the deal agreed by the boards of CoStar UK and OnTheMarket last month have been published including a recommended 'all cash' offer for 110p per share.
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Rightmove shareholders told to sell shares or face 30% drop
Investment bank Citigroup says competition from new OnTheMarket owners CoStar threatens Rightmove's position.
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OTM founder urges board to think again over takeover deal
Trevor Abrahmsohn says: "This could be the greatest opportunity lost since Decca turned down the Beatles".
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