Marketing
News covering the marketing of residential property, lead generation, buying and selling and business development.
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REVEALED: How to measure the effectiveness of digital marketing
Starberry’s Ben Sellers says it is essential agents track specific metrics that provide insights into the performance of their digital marketing.
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Zoopla reveals marketing push hours after OTM’s big spend announcement
Zoopla says eight-week TV and digital revival of its bum-squeaky house price ads is 'just the start' for a busy 2024.
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First new-look Northwood estate agency branches spotted
After announcing the change a few weeks ago, the first branches are sporting the agency's more colourful branding.
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Big changes at OTM following £100m Co-Star acquisition
Five seniors from CoStar in the US and Europe will now make up the portal's board, with its existing CEO, CMO and CFO remaining to run OTM but not on its board.
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Games giant opens estate agency to publicise SIMS launch
The publicity stunt will see EA Games operate fake branch on a street in Soho, central London for several days.
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BLOG: Secret to lead generation? Here’s the long and short of it
Richard Combellack says estate agents need to embrace a balanced mix of lead generation strategies to capture potential instructions.
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Big estate agency reveals F2 racing driver sponsorship
Agency is backing rising star Zak O’Sullivan and the package includes its logo on the young driver's racing car.
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BLOG: How we avoid ‘funnel failure’ and connect with new landlords online
Ali Durrant says online funnels are becoming ever more talked about in the property market but getting it right is crucial to success.
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‘Agents will rue the day they cashed in their OTM chips’
OTM founder Trevor Abrahmsohn says the hope that the portal would help crack the Rightmove/Zoopla duopoly have faded with its sale to CoStar.
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OnTheMarket shareholders vote through CoStar sale
Over 90% of shareholders including many agents vote to accept the US firm's £1.10p per share offer.
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