Marketing
News covering the marketing of residential property, lead generation, buying and selling and business development.
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OnTheMarket to be sold for £100m to huge property data firm
OTM confirms reports that CoStar, which has offices in 15 countries and is valued at £33 billion, wants to use OTM to take on Rightmove and Zoopla.
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Zoopla creates new ‘back to market’ label for fall-throughs
The portal says it is trying to 'educate' buyers on all the reasons why a property sale can go wrong.
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BLOG: How to win at The Negotiator Awards
Richard Rawlings, one of the UK's leading agency trainers is also on the Judging Panel of The Negotiator Awards and he has some tips for entrants.
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Strong revenue growth slows surprising millon-pound losses at Zoopla
The extra revenue came on the back of price rises and the end of free of charge contracts the portal had offered during the Covid 19 pandemic.
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Property firm in hot water over Black Friday advert
The Advertising Standards Authority found that London & Quadrant's poster campaign was misleading.
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BLOG: Social media ‘transforming property market’ claims agency chief
Nurtur.group's Richard Combellack says that with millions of people constantly scrolling, a robust social media strategy will give estate agents a boost.
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Believe it? Rightmove launches ad campaign to help boost sales market
The new TV ad that will feature across prime-time slots and the campaign will also feature outdoor media, video-on-demand and social media activity.
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Estate agency marketing firm celebrates 30 years with own festival
NicheCom supplies agents with photography, floorplans, EPCs, marketing brochures and more recently, 3D scans and video – both drone and walkthrough.
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Bowled over? Growing estate agency reveals quirky marketing campaign
Hat and Home launches its 2023 brand campaign across social media, print, outdoor and online locations as well as email campaigns.
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OnTheMarket slammed over ‘poor performance’ by City activist
On the day of its AGM, Brett Stone has claimed in an open letter that the portal continues to miss its key objective of rebalancing power towards agents in the 'portal wars'.
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