Marketing
News covering the marketing of residential property, lead generation, buying and selling and business development.
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BLOG: The surprising way AI can help agents sell homes
Lakshman Mody looks at how artificial intelligence is helping shape the way that properties can be marketed like never before.
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Rightmove shares tumble after big bank tells investors to sell
The portal suffers one of the biggest drops on the Stock Market after JP Morgan advises shareholders to release their holdings.
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Big estate agency backs OnTheMarket – but Zoopla misses out
The CoStar Group online marketplace turns up heat on rivals with LRG continuing to list properties on Rightmove.
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Acaboom boosts property market updates for agents
A new integration with Dataloft means Acaboom's Market Update Reports now include hyper-localised sales and lettings insights.
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Two property firms investigated over property advertising
The Advertising Standards Authority looked at complaints about ads made against BTL specialist RW Invest UK and agency giant Sequence.
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Voice of the Agent Survey: How do you see 2024?
Simon Leadbetter's survey focuses on six critical areas - Market Trends; Marketing Techniques; Proptech; AI; Economic and Political Climate.
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Savills kicks off 2024 with controversial property listing
Estate agency is offering pub and accommodation for sale after establishment closed following police investigation and brewery boycott.
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Rightmove to begin three month TV slam dunk on Boxing Day
Portal is to spend 'millions' on the campaign, which will run until the Spring property market next year.
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REVEALED: How to measure the effectiveness of digital marketing
Starberry’s Ben Sellers says it is essential agents track specific metrics that provide insights into the performance of their digital marketing.
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Zoopla reveals marketing push hours after OTM’s big spend announcement
Zoopla says eight-week TV and digital revival of its bum-squeaky house price ads is 'just the start' for a busy 2024.
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