Marketing
News covering the marketing of residential property, lead generation, buying and selling and business development.
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Rightmove shares slide after portal predicts agent downturn
Rightmove boss Johan Svanstrom says consumers continued to trust Rightmove as the place to go to help them make their move.
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BLOG: ‘How do you deal with vendors who have valuations in mind?’
Scotland’s ESPC boss Paul Hilton explains why being over-ambitious with your asking price can net you less overall.
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Estate agent challenges Rightmove over property ‘misdescription’
Agent Daniel Davie says a cloakroom toilet cannot be counted as a bathroom, and wants Rightmove to agree,
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BLOG: Is email marketing still relevant in the TikTok age?
Richard Combellack says digital marketing has become an indispensable tool for agents seeking to establish connections with potential clients.
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Portal war hots up as another agency backs OTM but omits Zoopla
Edward Mellor has adopted a dual portal listing policy consisting of Rightmove and OnTheMarket only.
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Purplebricks designers lift lid on ‘no bull’ approach
The design practice which produced the 'Own It' and 'No Bull' Purplebricks ads explain the thinking behind the rebrand.
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TikTok to ‘revolutionise property searches and replace portals’
Big developer says video platform, favoured by younger social media users, is 'a game-changer' that will take over from existing search portals.
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Estate agency agrees to change misleading ads after complaint
Town & Country Estate Agents will ensure future adverts make it clear if a property has a leasehold or freehold title.
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Mother-obssessed negotiator posts very weird property description
Employee working at Kire Estate agents in Hampstead, London spends most of listings highlighting wonders of his mum, who lives near marketed property.
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Estate agency giant says social media ‘never been more important’
Comments are made as Your Move and Reeds Rains parent company signs up national agency just to manage social media output for branches.
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