Marketing
News covering the marketing of residential property, lead generation, buying and selling and business development.
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OnTheMarket seeks to become ‘part of the branch team’ following tech launch
Portal has revealed Your Property Services, which is a valuations-based lead generator to help agent teams source instructions.
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BLOG: Is your estate agency ready for another crisis in the UK?
Sally Lawson from Agent Rainmaker says it’s high time agents really took stock of their company cultures – not just their properties – to evaluate whether they could actually successfully navigate another crisis.
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Zoopla returns to TV for Spring campaign to lift property market
Zoopla kicks off its latest marketing campaign on Bank Holiday Monday which will run for sixteen weeks across most high-impact channels including TV, video on demand, digital and socials.
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Pensioner admits firearm charge after estate agent videographer threatened
Michael Edwards shot his airgun at an estate agency drone filming near his house before confronting the cameraman.
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Estate agent heralds TikTok as future of property marketing
And she should know: house in New Cross, South-East London, clocks up 1.4 million views on social media platform after she posts video.
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Higher profits at Rightmove as it squeezes agents hard for extra revenue
Turnover and profits jump as portal reveals second-highest increase in revenues from its advertisers, most of whom are agents.
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Rightmove to offer home owners valuation tool from May onwards
Track My Property may offer valuations but portal is keen to reassure agents that users will be told only industry professionals can offer accurate ones.
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Rightmove secures headline sponsorship of Saturday Night Takeaway
Rightmove will be the headline sponsors of the new series of Ant & Dec’s Saturday Night Takeaway and comes at the beginning of the spring selling season.
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OTM has ‘failed to deliver’ on its promise to break portal duopoly – challenge
Businessman Brett Stone says in open letter to industry that time has come for change including replacing chairman Christopher Bell and changing direction.
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Newman Property Experts rebrands to The Property Experts
Estate agency launches a new national brand for self-employed agents and plans network of 2,500 self-employed agents.
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