Marketing
News covering the marketing of residential property, lead generation, buying and selling and business development.
-
New platform offers access to Rightmove and Zoopla, cutting out agents – for £9.99!
A new "self-serve property platform" called 'Agreed' has launched and is offering private sellers and landlords, direct access to Rightmove, Zoopla and Prime Location.
Read More » -
OnTheMarket reveals higher profits but fewer agents using its portal
Strong market has helped OnTheMarket deliver improved financials but efforts to convert more agents to paying customers cut numbers by 5%.
Read More » -
Boomin moves into digital interior design with imaginative acquisition
Boomin has added another innovative string to its bow, with the acquisition of the successful online home design hub, My Bespoke Room.
Read More » -
New national portal just for lettings begins onboarding agents
Telford-based Lettings4U believes letting agencies deserve a platform tailored to their sector, rather than 'tacked on' to the big sales portals like Rightmove.
Read More » -
House builders to only pay for only leads that convert on Zoopla
Portal has launched the unusual offer which means house builders only pay when a Zoopla leads convert 'to exchange'.
Read More » -
OTM shareholders vote to release £40m to pay future dividends
Portal says it needs the cash to pay dividends during the 'foreseeable future' but also potentially buy back its own shares too.
Read More » -
Boomin claims 20% of SmartVals received by agents ‘turn into instructions’
The portal that's 'not a portal' says independent scrutiny of its data shows its SmartVal service is proving popular with vendors.
Read More » -
TikTok users taken to task over unqualified promotion of property sales
A warning to estate and letting agents exploring the video social app TikTok to sell houses – be careful what you say as you might be falling foul of the law.
Read More » -
Will the UK follow? Italian portal launches controversial ‘video viewings’ service
Immobiliare.it says the first five house hunters have booked to have an agent conduct a video viewing of a property while they watch it live from their phone.
Read More » -
Rightmove shares wobble as CEO reveals exit plan
Peter Brooks-Johnson joined the company 16 years ago and got the top job in 2017, but is now off to new pastures.
Read More »
