Marketing
News covering the marketing of residential property, lead generation, buying and selling and business development.
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Zoopla launches campaign to catch up and overtake Rightmove
After many years spent happily describing itself as the UK's 'No.2' property portal, its new leadership team now have more ambitious plans.
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OTM’s latest results reveal £1.1 million costs payment from Gascoigne Halman
Settlement of costs following infamous court case it won last year is revealed within its latest trading results.
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It’s back! Emoov launches first marketing campaign since re-launch
Ten-month programme will promote transformation of hybrid agency into a “360 degree property service marketplace”, it is claimed.
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ANOTHER estate agent reviews service goes national this time for new-build development residents
HomeViews, a website that styles itself as the TripAdvisor of newbuild residential developments and was co-founded earlier this year by a former Marsh & Parsons estate agent has expanded from its launch area of London to cover seven more cities. These include Manchester, Liverpool, Birmingham, Newcastle, Leeds, Bath and Bristol and the website also now has 800 developments registered across England which have attracted 8,000. The site promotes itself partly as a platform for agents to highlight their excellent property and block management capabilities and, for example, a development in Manchester managed by Allsop has been identified as one of the best-managed on the platform. However, agents also risk being picked out for poor service on HomeViews, and one review for another developments says: “The people are really friendly, and the concierge are very nice, the building management is good but my estate agent was terrible”. Owners, landlords and tenants of build-to-rent and build-to-sell residential development apartments can leave reviews but their status is verified before their reviews are published. Co-founder Rory Cramer (left) who until January this year was Marsh & Parson’s Head of Consultancy and Strategy, says: “Whilst London was a fantastic starting point for us, expansion nationwide…
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OnTheMarket delays profitability as full-contract sign-ups slow
Portal says the tough market has reduced the number of member agents signing up to long-contract, full-fee deals and that profitability will now be in 2022.
Read More » ‘Battle with Purplebricks cost me my estate agency business’
Former estate agent Chris Wood says he feels vindicated by Wired magazine's investigation in to Purplebricks' use of TrustPilot but says it has all come at a heavy personal price.
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Former Rightmove rival is on a charm offensive to win back unhappy agents
REA says it has decided to change its relationship with agents and stop the 'take, take take' as boss spearheading the initiative visits the UK.
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Social media now generates up to 15% of our viewings, says Portico
High profile 15-branch estate agency says Instagram, Facebook and Twitter now a significant tool when attracting buyers.
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What happened to the Autumn bounce-back? Rightmove blames Brexit
Prices, transactions and instructions all slide across the UK on average as 'heightened economic uncertainty' makes vendors and buyers hesitate... again.
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OTM challenges Rightmove to follow its lead and introduce a fees freeze
Portal says it is to both not increase its fees during 2020 and also maintain its 10% discount system for agents who observe the 'one other portal' rule.
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