Marketing
News covering the marketing of residential property, lead generation, buying and selling and business development.
-
OnTheMarket chairman says portal ‘going in right direction’
OnTheMarket had year-end cash of £8.4m and no borrowings following the acquisition of Glanty alongside other strategic investments and full furlough scheme repayment in the period.
Read More » -
Purplebricks still offering its money-back guarantee… for a few more days
The agency says the guarantee is available although it has been taken off the website.
Read More » -
‘Agent’ ad condemned as cheap option that could leave sellers ‘stung’
Propertymark says the ad may sound attractive but cannot replace the expertise of agents.
Read More » -
Purplebricks scraps money back guarantee earlier than expected
The troubled agency drops the guarantee five days before it said it would just a few weeks ago.
Read More » -
New property portal begins offering free service to agents
Listings are free for agents on Jangle, as the new portal attempts to loosen the grip of the existing search giants
Read More » -
Virtual tours can ‘boost sale prices by more than 5%’
A high-tech company that produces robot cameras for property viewings claims virtual tours drive sales and rental amounts up.
Read More » -
Rightmove enforces new rules for listings as guidelines kick in
The portal has published its new requirements for listings in response to a national drive for improved information to help buyers.
Read More » -
Zoopla hits the screens with a summer TV marketing campaign
The summer 30s ad campaign is aimed at high-value homeowners, driving them to wonder how much their house is worth and seek a valuation.
Read More » -
Are agent websites eroding the dominance of portals?
Data analysts Dataloft reports increasing trend towards agent sites among potential buyers and vendors.
Read More » -
Platform slammed for using portal data to cut out estate agents
Chimnie was launched recently by a former Google exec and say it's a digital space for homeowners that cuts out estate agents and portals.
Read More »
