Marketing
News covering the marketing of residential property, lead generation, buying and selling and business development.
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New property portal begins offering free service to agents
Listings are free for agents on Jangle, as the new portal attempts to loosen the grip of the existing search giants
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Virtual tours can ‘boost sale prices by more than 5%’
A high-tech company that produces robot cameras for property viewings claims virtual tours drive sales and rental amounts up.
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Rightmove enforces new rules for listings as guidelines kick in
The portal has published its new requirements for listings in response to a national drive for improved information to help buyers.
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Zoopla hits the screens with a summer TV marketing campaign
The summer 30s ad campaign is aimed at high-value homeowners, driving them to wonder how much their house is worth and seek a valuation.
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Are agent websites eroding the dominance of portals?
Data analysts Dataloft reports increasing trend towards agent sites among potential buyers and vendors.
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Platform slammed for using portal data to cut out estate agents
Chimnie was launched recently by a former Google exec and say it's a digital space for homeowners that cuts out estate agents and portals.
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Action! Proptech platform launches ‘location films’ for property listings
HomeOnFilm is to provide agents with a video of the top sights in an area surrounding a property as well as a TV quality edited property video.
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Zoopla proposes to cut 30 roles from its 850-strong workforce
Zoopla is tight lipped about why the reduction is taking place, but wants to be 'transparent and respectful' to employees facing chop.
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OTM takes next step in proptech push with new podcast
OnTheMarket shows more of its intent to embrace proptech with a new initiative led by its CEO Jason Tebb.
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OnTheMarket senior team granted another ‘golden handcuff’ share deal
A week after the portal announced increased profits four directors are given deferred share packages as an incentive to stay with the company.
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