Marketing

Zoopla launches ‘sales sector committee’ of leading figures to steer decision making

Zoopla has named the eleven industry figures who have been appointed to the portal’s Sales Advisory Board. The names, who are from some of the UK’s leading estate agencies, are being brought in to bring ‘agents into the heart of the decision making’ at Zoopla and ‘maximise customer collaboration’. These agents are Oliver Blake (pictured, below), MD of Your Move & Reeds Rains, who will chair the group along with Kate Randall (MD of TPFG), Ian Fry (National Operations Director, Connells Group), Lisa MacKenzie (Sales Director, Kinleigh Folkard & Hayward, Sharon Donaldson, MD of, Countrywide) and James Bunning, Managing Director (director, Arun Estates). Nathan Emerson from Propertymark is also on the board, as is Ben Quinney from FocalAgent and Jamie Cooke from iamsold. The move by Zoopla, which follows the formation of a similar ‘lettings board’ late last year, is perceived by some within the industry to be an attempt to counter Boomin’s decisoin in July 2021 to sign up leading agents to its ‘voice of the agents’ board. Non-regulatory Zoopla’s new ‘sales board’ is to be an independent, non-regulatory group to support the successful and sustainable growth of the residential sales market, while also ensuring vendors and buyers remain…