Marketing
News covering the marketing of residential property, lead generation, buying and selling and business development.
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Agents slammed over properties kept on portals ‘for sale ‘ despite being SSTC
Henry Pryor and a leading London agency have both said the common Rightmove marketing strategy as morally 'wrong' and 'sharp practice'.
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Boomin ‘in talks’ to finalise £20 million extra City and industry funding
Sky News says existing investors Channel 4 and Foxtons are part of raise which will see listing agents get free shares in return for loyalty.
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Boomin reports huge take-up in YouTube views
Boomin has provided an update on the early success of its YouTube channel, launched last year with the aim of 'reinventing the channel for property'.
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Boomin battles competitors over £10m mortgage referral fees
Challenger portal says agents have been 'robbed' of mortgage fee income by other portals for too long.
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Proptech: OnTheMarket invests £350,000 in referencing platform
Announcement is part of its annual results which show a £7m rise in revenues to £30.4m and a small increase in profits.
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Rightmove recovers from Covid ‘wobble’ with a record 2021
Latest results from the property portal giant reveal extraordinary results including record revenue from agents.
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UPDATED: Rightmove offers to train agency staff to NVQ level 3 – for free!
Portal launches 120 hours of training for an NVQ Level 3 certificate for sales and letting agents for free as part of their membership.
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How Covid has disrupted how agents can describe property size
Zoopla says nearly nine million households have repurposed rooms into new uses, rendering traditional ways of measuring house size redundant.
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OTM boss Clive Beattie accesses latest shares allocation worth £92,000
Shares are part of his employee share option package although he also holds other shares worth over £900,000, the portal says.
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Copy Clinics: ‘It’s time agents stopped using ‘well appointed’ and other clichés’
Industry figure and former letting agent Neil Whitfield is offering to help agents make their blurb work harder.
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