Marketing
News covering the marketing of residential property, lead generation, buying and selling and business development.
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Service launches offering estate agents ‘laser beam’ leads
Next-Bid says its next-generation digital tech targets people most likely to buy or invest in UK property.
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BREAKING: Rightmove reports flatlining membership but jump in agent spend
Portal says it's had a good six months including that agents now spend £1,163 a month on average to use its platform.
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Property portals to face new fairness rules over paid-for ‘featured properties’
Business secretary says Government wants online platforms such as property portals to be clearer about 'paid-for' promotions.
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Spicerhaart reinvents the signboard
Spicerhaart has undertaken a major investment into its estate agency signboards with a rethink of the traditional-style board.
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Proof positive – proptech and digital marketing works
Survey shows properties marketed with professional photography, floorplans and 360° tours, with Facebook ads and premium listings, sell 48% faster.
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Zoopla allows agents to buy ‘branded’ ads that click through to their own website
Innovation is an unusual departure for a property portal; most try to keep house hunters on their own platform rather than digitally wandering off to agents.
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Leading independent estate agency now listing with SIX portals
Chancellors has signed for another five years with Zoopla but also has listings on Boomin, Rightmove, OTM, OneDome and MoveStreets.
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Boomin joins long list of advertisers ‘reviewing’ GB News TV adverts
Portal's CMO says he is reviewing the controversial news outlet's appropriateness as a TV ad medium.
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Winkworth takes to the property podcast stage
Leading estate agent franchise network, Winkworth, has launched a new property podcast as a way of communicating with its customers.
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Rightmove seeks to integrate its tech further into the letting process
Portal is to offer 'five step' tech offering that moves its services into more areas than just marketing a rented a property.
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