Marketing
News covering the marketing of residential property, lead generation, buying and selling and business development.
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OnTheMarket launches services that compete directly with Boomin
Ask The Agent, Reserve Buyers and Viewing Time Requests are all very similar to rival Boomin's Secret Property, Chainmaker and Instant Action services.
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Internet personality WillNE launches Boomin’s new YouTube channel
Portal says it wants to lead the way with more relevant and entertaining video content than its rivals' more formal efforts.
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Global property portal launches ‘fremium’ model for holiday home agents
Established property portal Kyero is launching initiatives to persuade more British agents earn commission from overseas property sales.
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Rightmove signals move to ‘help people move into their homes’
After years of sticking to occasional upgrades to its listings and agent dashboard, Rightmove now says it wants to be more than just a website.
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Former estate agent appointed to run Boomin ‘industry council’
Sarah Edmundson already runs the Bruce brothers' charity Agents Together, but will now steer Strategic Board on which member agents will sit.
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Marketing intelligence platform launched
Independent property portal, Residential People, has unveiled its new property valuation software firm, Prospr.
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Virtual tours drive 20% jump in conversions and 5.6% hike in sale prices
Extensive independent research by TwentyCi among agents using virtual tours reveals their significant influence on sales and letting results.
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Property giant launches drone inspection service for residential properties
Cushman & Wakefield says drones footage will be used for both property management and marketing purposes on behalf of clients.
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OnTheMarket signs deal with property data platform Sprift
Two companies say portal's member agents will benefit from free property reports to help win instructions and complete listings accurately.
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Rightmove Plus ushers in extra security after six agents are hacked
Portal says two-step verification is fiddlier but necessary as hackers become increasingly sophisticated and persistent.
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