Marketing
News covering the marketing of residential property, lead generation, buying and selling and business development.
-
Property giant launches drone inspection service for residential properties
Cushman & Wakefield says drones footage will be used for both property management and marketing purposes on behalf of clients.
Read More » -
OnTheMarket signs deal with property data platform Sprift
Two companies say portal's member agents will benefit from free property reports to help win instructions and complete listings accurately.
Read More » -
Rightmove Plus ushers in extra security after six agents are hacked
Portal says two-step verification is fiddlier but necessary as hackers become increasingly sophisticated and persistent.
Read More » -
Platform launches offering estate agencies free local and national PR
Newspage is free to use and founder Dominic Hiatt says it will enable agents to raise their profile locally and nationally via news stories.
Read More » -
Digital is the next battleground for estate agencies, says leading supplier
Ben Sellers says social, online advertising and estate agency websites will be key area of competition in housing market.
Read More » -
EXCLUSIVE: Data shows which portal’s leads are best at creating viewings
Leading proptech firm says its agency customers' results show where the best quality sales and lettings leads come from.
Read More » -
“Millions have been thrown against the top portals for years with no effect”
Global portal expert Mike DelPrete says few if any 'challenger portals' have so far managed to topple top incumbents off their perch.
Read More » -
Rightmove property listing lands estate agency in NIMBY hot water
Wirral agency Karl Tatler has apologised after 'inflammatory' ad offered land for sale in rural village with 'development potential'.
Read More » -
OTM or Boomin? Agents won’t pay for four portals, warns industry leader
Gareth Samples says Boomin is unlikely to dislodge Rightmove or Zoopla, but could force agents to choose between it and OnTheMarket.com.
Read More » -
Are agents nervous about handing appointments control to Rightmove?
Just 2.3% of its agents are using the tech, although it is proving popular with tenants looking to book viewings directly via the portal.
Read More »
