Marketing
News covering the marketing of residential property, lead generation, buying and selling and business development.
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There goes the neighbourhood! Rightmove link exposes arresting scene
Incident attended by armed police in Sussex town is recorded on Rightmove's Streetview link on agent's property page.
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Sneak peek: Boomin reveals TV ads it will run for next THREE years
Ads are part of consumer marketing onslaught due to kick off on Good Friday at 9pm on Channel 4.
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LATEST: Rightmove launches new TV ad aimed at tenants
Portal's increasing focus on lettings is evident in its new Channel 4 TV ad, which follows one renter's home, work and social life.
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OTM to acquire lettings platform Teclet in multi-million pound deal
The portal bought a 20% share in the firm 15 months ago but has now decided to go the whole hog and own the firm outright.
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Meet the student rental portal beating Rightmove at its own game
StuRents is a specialist student property portal that offers agents, landlords and property managers a level playing field.
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Portal war hots up as Covid and Brexit hit the overseas market
The Negotiator looks at the two main pro-active players in the UK-based overseas property portal market - Rightmove and A Place in the Sun.
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OTM is ‘limping along’ and agents hate Rightmove, claims leading columnist
Times financial editor Patrick Hosking gives his 'no-holds barred' views on the UK property portal market.
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Boomin founder – Rightmove dominance is ‘not healthy’ for property industry
Industry's marmite figure Michael Bruce says only his platform has the financial and marketing muscle to prise consumer away from Rightmove.
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#OMG… Here are the most successful estate agents on social media
List published today by consultancy Marr Digital lists the estate agency brands with the biggest clout online.
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‘No foreigners’ property ad prompts uproar in Northern Ireland
Gumtree listing for rented property originally said 'foreign nationals need not apply' but has now been taken down.
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