Marketing
News covering the marketing of residential property, lead generation, buying and selling and business development.
-
EXCLUSIVE: Data shows which portal’s leads are best at creating viewings
Leading proptech firm says its agency customers' results show where the best quality sales and lettings leads come from.
Read More » -
“Millions have been thrown against the top portals for years with no effect”
Global portal expert Mike DelPrete says few if any 'challenger portals' have so far managed to topple top incumbents off their perch.
Read More » -
Rightmove property listing lands estate agency in NIMBY hot water
Wirral agency Karl Tatler has apologised after 'inflammatory' ad offered land for sale in rural village with 'development potential'.
Read More » -
OTM or Boomin? Agents won’t pay for four portals, warns industry leader
Gareth Samples says Boomin is unlikely to dislodge Rightmove or Zoopla, but could force agents to choose between it and OnTheMarket.com.
Read More » -
Are agents nervous about handing appointments control to Rightmove?
Just 2.3% of its agents are using the tech, although it is proving popular with tenants looking to book viewings directly via the portal.
Read More » -
Boomin “better than other portals” says former Bruce brothers critic
Robert May says Michael Bruce helped him sort out technical hitch on Boomin despite his previous criticism of Purplebricks.
Read More » -
Portals: race is on to dominate ‘logbook’ home data market
Leading data expert says portals are all now rushing to be key holder of data for each of UK's 28 million homes.
Read More » -
LATEST: Crunch time looming for new OnTheMarket chief
Portal to announce first results since arrival of CEO Jason Tebb three months ago, and launch of rival Boomin.
Read More » -
Zoopla reveals biggest changes to its portal since launch in 2007
The No.2 property portal reveals new font, design, My Home landing pages for property owners and changes to its property detail pages all in one go.
Read More » -
Boomin valued at £100m by investors as it makes key senior changes
Investment of £25 million is due to be announced any day, which would give the recently-launched portal a 'post-money' value of £100m it is claimed.
Read More »