Marketing
News covering the marketing of residential property, lead generation, buying and selling and business development.
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Exclusive: Rightmove lures back departed agents with discounts and rolling contracts
Many but not all of the agents who left during the height of the 'Say No To Rightmove' campaign have now taken the 'sweetener' deals on offer to return.
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Report lifts lid on which portals deliver the most leads
Much debated among estate agents, Callwell's analysis of 500,000 inbound leads may not go down well in some portal board rooms.
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Carter Jonas signs up for another two years with Zoopla
Announcement comes just six months after it committed to Boomin and two years since it re-joined Zoopla after leaving for OTM.
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Free property management for 50 landlords in East Midlands
A letting agent in the East Midlands is offering free property management to landlords to celebrate 10 years in business.
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Zoopla announces 2,400-branch milestone amid booming property market
Property portal has added more than 2,400 estate agency branches since lockdown began in March 2020, taking branch numbers to three-year high.
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There goes the neighbourhood! Rightmove link exposes arresting scene
Incident attended by armed police in Sussex town is recorded on Rightmove's Streetview link on agent's property page.
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Sneak peek: Boomin reveals TV ads it will run for next THREE years
Ads are part of consumer marketing onslaught due to kick off on Good Friday at 9pm on Channel 4.
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LATEST: Rightmove launches new TV ad aimed at tenants
Portal's increasing focus on lettings is evident in its new Channel 4 TV ad, which follows one renter's home, work and social life.
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OTM to acquire lettings platform Teclet in multi-million pound deal
The portal bought a 20% share in the firm 15 months ago but has now decided to go the whole hog and own the firm outright.
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Meet the student rental portal beating Rightmove at its own game
StuRents is a specialist student property portal that offers agents, landlords and property managers a level playing field.
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