Marketing
News covering the marketing of residential property, lead generation, buying and selling and business development.
-
Portal war hots up as Covid and Brexit hit the overseas market
The Negotiator looks at the two main pro-active players in the UK-based overseas property portal market - Rightmove and A Place in the Sun.
Read More » -
OTM is ‘limping along’ and agents hate Rightmove, claims leading columnist
Times financial editor Patrick Hosking gives his 'no-holds barred' views on the UK property portal market.
Read More » -
Boomin founder – Rightmove dominance is ‘not healthy’ for property industry
Industry's marmite figure Michael Bruce says only his platform has the financial and marketing muscle to prise consumer away from Rightmove.
Read More » -
#OMG… Here are the most successful estate agents on social media
List published today by consultancy Marr Digital lists the estate agency brands with the biggest clout online.
Read More » -
‘No foreigners’ property ad prompts uproar in Northern Ireland
Gumtree listing for rented property originally said 'foreign nationals need not apply' but has now been taken down.
Read More » -
Boomin promises launch ‘soon’ as it prepares TV and radio blitz
Bruce brothers' property portal has now been in preparation for a year, its marketing chief reveals.
Read More » -
Rightmove now pushing through 11% fee hikes on renewals, say agents
Portal confirms it is in discussions with customers, as emails go out confirming increases citing support given during Covid.
Read More » -
Connells signs new five-year ‘collaboration’ deal with Zoopla
Two organisations have a long track record of doing deals including, this time, Connells' commitment to try out Zoopla's new tech.
Read More » -
Zoopla is now ‘more than just a digital noticeboard’ as it reveals big changes
Portal has re-launched itself to estate agents with new products and a change in direction as sector competition hots up.
Read More » -
‘We will break Rightmove’ promises LocalMove portal chief
Nigel Deekes sets out how his 'local focussed' property portal will succeed where others have failed to knock Rightmove off its perch.
Read More »