Marketing
News covering the marketing of residential property, lead generation, buying and selling and business development.
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Agency behind ‘Say No to Rightmove’ creates in-house team to coordinate national campaign
Acorn Group dedicates half a dozen staff to the cause as CEO Rob Sargent sees a once-in-a-lifetime opportunity to weaken the portal's power.
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Agent furious after OnTheMarket passes customer’s email address to mortgage broker
Agent claims to have caught out portal by using a private email address to register for Property Alerts, an address which has now been used by Charcol to prospect for mortgage business.
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Exclusive interview: Has Coronavirus changed everything between agents and their portals?
The Negotiator put this, and many other key questions preying on agents minds at the moment to Zoopla’s commercial head Andy Marshall.
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Challenger portal ‘pivots’ to give member agents control of business
Free-to-list platform Residential People is 14 months old and has 1,800 listing agents but says it now wants to turn into a mutual-style property portal.
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London firms help agents forge improved free deal with Zoopla
Dreamview Estates, Hausman and Holmes, and Alan Goldin Estates persuade Zoopla to give an improved offer on the portal's original 'free free' deal announced last month.
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Guild and Fine & Country agents get six months’ free listings on Zoopla
Member agents of either organisations get the free deal without having to leave Rightmove, as Zoopla's announced deal last week required.
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Rightmove reveals its ‘help’ package for Coronavirus-hit estate agents
Portal is offering three different deferred payment packages for qualifying agents all of which will start on May 1st.
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Coronavirus latest: Rightmove announcement on fees cut ‘due today’
Portal's reps tell agents to 'hold fire' with calls for help and promise that news of a financial package to ease the burden is in the pipeline.
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Ian Springett is sprung from OnTheMarket
Ian Springett, the CEO of the third major portal, OnTheMarket, has had his employment terminated with immediate effect.
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PIC OF THE WEEK: Your Move’s big day at EFL match final
Results of the estate agency's season sponsorship of the EFL were plain to see for the 20 customers and 10 staff among the 82,000 fans at the match on Sunday.
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