Marketing
News covering the marketing of residential property, lead generation, buying and selling and business development.
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Sunak’s Stamp Duty holiday revives vendor activity
Zoopla says its internal data shows that while sales leads recovered weeks ago, it has taken Rishi Sunak's intervention to stimulate vendor activity.
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Sweeteners persuade 500 joining agents to pay for OTM despite Covid
Deal launched in April gives joining agents who pay up to £2,500 of OTM shares per branch depending on how many other portals they list with.
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Homesearch latest: Acorn Group is first chain to pay for challenger portal
Acorn's CEO Rob Sargent says he believes the platform is more than just another place for agents to put their listings.
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Zoopla says it won’t modify fees reduction deal…yet
Portal says agents who want to take up the deal now can still get the full nine-month free listings benefits.
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OTM will soon be profitable, City analyst tells agent shareholders
Zeus Capital says the portal will have a difficult 2020 but it expects it will be profitable in 2021/2 as member agents move to paying full fees and revenues increase by £10m.v
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City analyst predicts Rightmove will lose more agents this year
Hargreaves Lansdown paints a gloomy picture for the portal in the short to medium term until the housing market and agent finances return to some kind of normality.
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‘Get real’ about Rightmove’s power, agent tells portal’s critics
Lee Pendleton says Rightmove has been a leads and marketing powerhouse for his and many other agency businesses over the years – and will continue to be so.
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Brutal battle of the ‘challenger portals’ hots up as Rightmove weakens
The five portals all claiming to offer estate agents an alternative to the Big Three are jostling for position as they sense Rightmove's weakness following the Coronavirus pandemic.
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Interview: OnTheMarket CEO’s candid answers to agent criticisms
OnTheMarket acting-CEO Clive Beattie, talks to The Negotiator as we ask him some of the industry's key questions about the portal following its latest results.
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Challenger portals accuse some leading CRMs of ‘obstruction’
OpenBrix founder Adam Piggott says two of the big estate agency CRMs are hindering his and other portals' progress as they sign up agents and try to list their properties.
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