Hometrack launches arm offering valution data for estate agencies
While best-known for its valuation data used by lenders to assess affordability, Hometrack is now expanding into other property data markets including estate agencies.
Hometrack has launched a new dedicated arm that will provide property data to the whole sector including estate agents, lenders, house builders, brokers and other property professionals.
This is different to Hometrack’s core business, which until now has generated most of its revenue by providing automated valuations to lenders, information which is used to assess affordability for individual properties.
The new division will sell AI-powered ‘big data’ solutions based on information from its sister company in the Houseful group, Zoopla, and will for the first time offer estate agents data to support valuation and provide local market analysis.
Hometrack’s new arm will also help mortgage brokers complete valuations and identify the right product for their customers the first time around and help housebuilders access data to help their land acquisitions and product mix decisions, or calculate gross development values.
Next step
“The launch of Hometrack Data Services marks the next step in our journey to meet customers’ constantly advancing data needs,” says the new arm’s director, Ross Allan (main image, inset).
“We’re confident that the suite of solutions available through Hometrack Data Services will be a game changer for any property business looking to drive efficiencies and improve decision-making.
“We’ve also added new data to our products such as comparables, which now has photos and floorplans included.”
Zoopla
This data it will use comes from a variety of sources including Zoopla property listings data, as well as more analytics insights from Hometrack’s 200 million data points. This includes pricing structure, supply and demand and housing affordability, as well as data points that are unique to Hometrack like mortgage survey data.
The launch is the latest in an increasingly competitive market for analytical property data with several competitors already established including DataLoft – recently rebranded and PriceHubble but also REalyse and When Fresh.
Nigel – You don’t mention Mouseprice. They’ve been doing this for over 15 years and are still the best.