Marketing
News covering the marketing of residential property, lead generation, buying and selling and business development.
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Estate agent calls in police after ten for sale boards stolen
Ewemove franchise holder Brian Marsh has told officers that he suspects a rival estate agency is behind the thefts.
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OnTheMarket has overtaken Zoopla says leads management platform
Agent Response claims its data shows Rightmove is best for 'engaged users' with OTM next and Zoopla third.
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Is it fair? Estate agency ‘told off’ over material information mistake
Fine & Country mis-labelled one of its Rightmove listings - but was it really worth the Advertising Standards Authority spending time and resources after such a minor complaints?
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‘Only trust sales leads that have a seven-day life’, says US agency guru
US real estate mentor Fred Wilson says UK agents should remember that change is the key driver in real estate sales – not the economy, but change in the economy.
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BLOG: Digital ‘eco-system’ is future of lead generation says agency chief
Richard Combellack says an integrated approach to lead generation needs to be both streamlined and efficient from initial contact to final conversion.
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Portal wars hot up as Zoopla goes on marketing splurge
The portal will have increased its marketing spend by 41% by the year end and this latest push will run alongside its eight-week national marketing campaign which is running until the end of June.
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Estate agency agrees to drop ‘5-star’ claim after complaint
NEXA Properties stopped claiming it had more 5-star reviews than any other agent, after a complaint to the Advertising Standards Authority.
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Proptech firm reveals first agents using new prospecting tool
Iamproperty boss, Ben Ridgway, says new Marketing Toolkit includes property data and reports, targeted on-market and off-market campaigns as well as customisable direct mail templates and automation tools.
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£1.3m cash boost for property platform aiming to digitise rental market
Krispyhouse allows real-time communications between estate agents and tenants and streamlines the chaotic rental process through its WhatsApp-style ‘dating service’ to boost rental deal flow.
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Zoopla founder’s business ‘on brink of collapse’
Alex Chesterman's online secondhand car-selling enterprise, Cazoo, is reported to be close to going bust.
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