Marketing
News covering the marketing of residential property, lead generation, buying and selling and business development.
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Estate agency offers a real ‘Dirty Den’ for homebuyers
Bernards Estate Agents was contracted to sell all 64 luxury apartments in former prison Old Portsmouth Gaol – once home to Eastenders’ Dirty Den.
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#Awks! Divorcing couples forced to live together while they sell
Over a third of home-owning couples forced to live together after they split for an average of over a year, agents are warned by Zoopla.
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OnTheMarket launches market-first ‘accessible home’ search facility
Property portal OnTheMarket has introduced an “Accessible features” search filter to its website to help find homes to fit mobility needs. The ‘Accessible’ search will help would-be movers find homes with special features such as ramped access, wide doorways, wet-rooms, wheelchair accessible parking, lift access and the like. ICON Properties that meet these requirements now display an accessible features icon on the search results and property details pages, making suitable properties instantly clear. As well as being present on listings, the icon is clickable and names the features that qualify the property as accessible when pressed. OnTheMarket consulted with former estate agent Guy Harris, founder of AccessiblePRS, a property consultancy which specialises in accessibility in the rental sector. The Accessible Letting Scheme was launched by AccessiblePRS in December 2021 to support letting agents. Making property searches as easy and inclusive as possible is really important to us.” Jason Tebb (pictured), OnTheMarket chief executive, says: “I’m incredibly proud of the latest additions we’ve brought to our site. In particular, we’re really pleased to be leading developments in the way consumers with access needs search for property. “Our goal to listen, innovate and deliver applies not only to our agent customers but…
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Laurence Llewelyn-Bowen: It’s agents’ fault interiors look awful
Changing Rooms star says estate agents are at fault for encouraging sellers to pimp up their homes so that they can sell them.
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The House at Pooh Corner – Savills launches ad campaign with Winnie theme
New Savills ads are designed in the style of Winnie the Pooh cartoons with poetry to attract potential buyers.
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Rightmove says sorry for number change
Rightmove phone numbers allow home-hunters to contact a specific agent and help agents track Rightmove enquiries.
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OnTheMarket completes lettings software stack product
OnTheMarket Group has launched 'OnTheMarket Software', formerly known as Teclet, an automated pre-tenancy and property management platform.
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Milton Keynes estate agent angry with Rightmove number change
Agent had adopted the Rightmove number as his main business line to make it easier to keep track of all his calls.
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OnTheMarket raises the bar with new features roll-out
OnTheMarket continues its evolution with the rollout of key new features and functionality, including video appraisals and WhatsApp integration.
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