Marketing
News covering the marketing of residential property, lead generation, buying and selling and business development.
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OnTheMarket on the telly – portal partners with Channel 4 for new property show
In a new awareness campaign, OnTheMarket has launched a 3-part TV programme, to be shown on Channel 4, featuring three Cornish estate agents.
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What’s the UK’s favourite property porn programme? The answer is here…
We can all remember when there was just one - Location, Location, Location. Now there are dozens, and showing 24/7 – but which are our favourites?
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Up to 3% of estate agency online listings do not have ANY photos
Hundreds of properties are being marketed online without any photos at all, a leading estate agency media provider has claimed. Giraffe360 says its monitoring of agent listings reveals that the recent surge in activity within the sales market has meant some agents appear too stretched to upload photos. Its research shows that across the nation, 1.7% of all homes listed for sale had no accompanying photos on their online property advert. On average, these homes were listed for £287,299, 24% less than those with photos, but still a considerable sum of money. The practice – or lack of practice – is most prevalent among North East estate agencies, where 2.8% of all current for sale stock lacked images. Other areas, reflecting where the property market has been busiest since the Covid lockdowns ended, including the East Midlands, Yorkshire and the Humber, the East of England and the South East. “In this day and age, listing a property for sale without any photos simply isn’t acceptable and not only does it do a severe disservice to the seller, but it also reflects very badly on the listing agent,” says Giraffe360 CEO, Mikus Opelts (pictured). “The property portals are the modern day…
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Afghan refugees told to use UK property portals to find new homes
Home Office offers advice as official attempts to re-house arrivals in social housing struggle to cope with the numbers involved.
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OnTheMarket makes another move into the lettings business
New product protects agents’ managed income against tenants defaulting on their rent, says portal.
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Rightmove reveals jump in revenues and profits
The figures reflect a slightly cooler market than last year, but still show a healthy performance from the portal.
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OnTheMarket chairman says portal ‘going in right direction’
OnTheMarket had year-end cash of £8.4m and no borrowings following the acquisition of Glanty alongside other strategic investments and full furlough scheme repayment in the period.
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Purplebricks still offering its money-back guarantee… for a few more days
The agency says the guarantee is available although it has been taken off the website.
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‘Agent’ ad condemned as cheap option that could leave sellers ‘stung’
Propertymark says the ad may sound attractive but cannot replace the expertise of agents.
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Purplebricks scraps money back guarantee earlier than expected
The troubled agency drops the guarantee five days before it said it would just a few weeks ago.
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