Marketing
News covering the marketing of residential property, lead generation, buying and selling and business development.
-
SayNoToRightmove leaders urge their 3,000 followers to join Boomin
Estate agency chiefs say they are prepared to forgive the Bruce brothers' 'purple past' to help challenge the established portals.
Read More » -
BREAKING: Boomin reveals ten ‘founder’ estate agencies including Foxtons
Portal says other agents are able to be founding firms too and will be allocated equity in the company if they sign up.
Read More » -
Multi-branch Sussex estate agency returns to Zoopla after five-year hiatus
Estate agency Mishon Mackay left Zoopla to fulfil OTM's 'one other portal' rule but now says it wants greater reach across its key markets.
Read More » -
OTM to start removing ‘freebie’ estate agents who don’t want to pay
Portal's CEO says this and Covid may lead to fewer agents, but he can't continue giving some agents a free service while charging others.
Read More » -
Tuesday’s results will be D-Day for OTM, claims City analyst
Shore Capital has said conversion rate will be a key test for the company on Tuesday when it publishes its half-year results.
Read More » -
Leading estate agent slams Rightmove for its ‘belligerence’ on fees negotiation
Steve Wayne of North London agency Benjamin Stevens says he's not surprised so many agents are trying out the many challenger portals, but says Boomin stands the only real chance of success.
Read More » -
Time for ‘challenger portals’ to do some challenging, SayNoToRightmove urges
Representing 4,000 agents, campaign says it's time Boomin, Homesearch, Onedome, OpenBrix and PropertyHeads began marketing to the public.
Read More » -
Zoopla says agents ‘continuing to rejoin’ as Rightmove struggles
Portal appears to have benefited from the mistakes Rightmove made during the first four weeks of the Covid lockdown.
Read More » -
Estate agents protest as Rightmove discounted fees period ends
Many businesses say they still need time to recover their revenue pipeline particularly in local lockdown areas.
Read More » -
Rightmove challenger raises £5.4 million from high-profile investors
Four-year-old platform OneDome has raised the cash from existing and new investors including Lord Rothschild and property magnates, the Rueben Brothers.
Read More »