Marketing
News covering the marketing of residential property, lead generation, buying and selling and business development.
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Leading estate agent slams Rightmove for its ‘belligerence’ on fees negotiation
Steve Wayne of North London agency Benjamin Stevens says he's not surprised so many agents are trying out the many challenger portals, but says Boomin stands the only real chance of success.
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Time for ‘challenger portals’ to do some challenging, SayNoToRightmove urges
Representing 4,000 agents, campaign says it's time Boomin, Homesearch, Onedome, OpenBrix and PropertyHeads began marketing to the public.
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Zoopla says agents ‘continuing to rejoin’ as Rightmove struggles
Portal appears to have benefited from the mistakes Rightmove made during the first four weeks of the Covid lockdown.
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Estate agents protest as Rightmove discounted fees period ends
Many businesses say they still need time to recover their revenue pipeline particularly in local lockdown areas.
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Rightmove challenger raises £5.4 million from high-profile investors
Four-year-old platform OneDome has raised the cash from existing and new investors including Lord Rothschild and property magnates, the Rueben Brothers.
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Lettings agency takes down Facebook video after strong backlash over rent rise ‘boast’
North London agency Reliable Homes finds out the hard way that off-the-cuff comments within video can quickly go viral online.
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Challenger property portal wins more funding to take on Rightmove and Zoopla
PropertyHeads founder and CEO Ben Davis says he's secured the cash from several hedge fund-owning backers in the City.
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Bruce brothers bag Zoopla exec to be Boomin Chief Operating Officer
The challenger portal has headhunted Andy Stewart, who is a long-established portal player with long stints at Propertyfinder and Zoopla.
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Purplebricks founder seeking ‘tens of millions’ for Boomin launch
Michael Bruce is said to have been courted by City investors in recent days as he looks for the million necessary to take on Rightmove and Zoopla.
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Portal wars: Zoopla reports 2% more agents and highlights Rightmove losses
Portal says it has also increased the proportion of agents on longer-term contracts from 23% to 84% during the pandemic.
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