OnTheMarket has claimed that a ‘growing number’ of its member agents are receiving more leads from the portal than its arch rival Rightmove.
But OTM has provided no data to back up its claim, instead offering up five testimonials from member agents including London firm Beresfords, CCL Property in Scotland, Leicester firm Anderson’s, Buckinghamshire agency Martin Kemps and Wareham company Purbeck Property, all of whom claim their leads from OTM are now greater than Rightmove’s.
The initiative by OTM is part of its ongoing campaign to offer similar services and benefits to Rightmove and Zoopla including two weeks ago the launch of a suite of reporting tools for agents.
Unusually for an agent, one of the businesses promoted by OTM in its statement, Scottish agency CCL Property in Moray, has now quit Rightmove after signing a three-year deal with OTM.
“We couldn’t justify an increase of 20% in our Rightmove fees and the quality and volume of leads we receive from OnTheMarket have given us confidence to make this decision,” says director David Pickering (left).
“The number of leads from OnTheMarket has overtaken those supplied to us by Rightmove and its leads are of better quality than those supplied by Zoopla. Many have led to completed transactions.”
Ian Springett, CEO of OTM, says: “Due to a muted housing market and the imminent up-front ban on lettings fees for tenants, there is significant pressure on agents to reduce their marketing spend or to allocate it in the most effective way.”
The Negotiator contacted Rightmove for comment about the claims made by OTM, but has to date not received a response.