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Boomin promises launch ‘soon’ as it prepares TV and radio blitz

Bruce brothers' property portal has now been in preparation for a year, its marketing chief reveals.

Nigel Lewis

boomin launch

Boomin has promised that its launch will be ‘sooner rather than later’ as it finalises plans for a national TV and radio marketing push, and says time to gain ‘founder status’ is running out.

Thousands of estate agents and 50% of the UK’s top 100 estate agencies have now signed up to be the founding members of the platform, which promises to be a new kind of property portal.

“Quite apart from the benefits of the platform, Founder Agent status secures agents other benefits including a free equity share allocation, affordable pricing and cost certainty until 2024 and the opportunity to participate in the process for board representation,” says CEO Michael Bruce.

boominIts marketing chief Phil Lloyd (pictured) who made his name at Paddy Power and Carwow, says the campaign has been a year in the making and will bring ‘genuine freshness and excitement’ to the housing market.

“We are excited to provide our Founder Agents with advertising, across a range of channels from live TV through to social and beyond, which will deliver for them new business opportunities and additional revenue streams,” he says.

Signing up enough agents to give a portal at least 80% coverage of the property market is essential to attract and retain home buyers to a platform like Boomin.

In pursuit of this aim, Boomin has revealed its latest tranche of independent agents.

These are Killens (Somerset); Watt & Morgan (South Wales); Hern & Crabtree (Wales); Park Row (Yorkshire); Fenn Wright (Essex and Suffolk) and Brian Cox (Middlesex).

Boomin has also signed up four London agents who are Butler & Stag, Tatlers, Ellisons and Black Katz.

tatlersMichael Green (pictured, left), a Partner of Tatlers says: “Tatlers take pleasure in announcing our partnership with Boomin.

“We pride ourselves on always being at the forefront of new innovations that enhance our clients property experience.”

February 6, 2021

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