Proptech firm Street has revealed its much-anticipated new industry CRM platform which, in a nutshell, gives traditional agents all the tech that hybrid agencies like Purplebricks offer their customers and negotiators.
Street is tailored to both sales and lettings agents and enables vendors, buyers, landlords and tenants to interact with an agent directly online or via an app, while automating some aspects of an agent’s activities.
This includes enabling agents to capture portal email enquiries and turn them into booked viewings or valuations and any time of day or night.
The CRM also tackles much of the other heavy-lifting agents face including managing viewings, delivering valuations, co-ordinating offers, managing sales and lettings applicants, organising enquiries, feedback, and diaries and even helping coordinate keys.
Some of its other main features include giving landlords and vendors access to huge range of information about a sale or letting including offers; enabling potential clients to instruct directly from within a valuation report; and a crafty search box that makes tracking down properties, emails, text messages and people quick and easy for agents.
It also enables vendors to pre-approve times when viewings can be booked, or request that they are given 24 hours’ notice of any viewings.
Street is keen to stress that its system does not remove the human touch; offers and valuations are only passed on to clients after a negotiator has spoken to them in person.
“I think we all know that a growing demographic expect to be able to book viewings and valuations online, 24-7, but the challenge in building technology to facilitate this is how to allow this while ensuring it doesn’t create inefficiencies for the agent in the process,” says co-founder Heather Staff (pictured with co-founder).